The them the project PARADOSSI DIMENSIONALI (DIMENSIONAL PARADOXES) aims to give answer is the awakening of people towards the problem of food waste: the package, then, has been redesigned, introducing structural alterations, aiming to obtain a system of offering and consumption based on dimensional paradoxes and perceptive illusions, provocative and informative at the same time. The containers of a group of products of wide consumption (such as milk, bread, corn-flakes etc.) have been modified structurally and dimensionally to obtain packages with a strong "size impression" and a high evidence on the shelf, through their visual impact.
