The project LA FILIERA DEL BIOLOGICO (BIOLOGICAL SUPPLY-CHAIN) consists in a packaging system for biological products. The objective is to focus on the general advantages of the biological supply-chain instead of those of specific products. In particular, it has been developed a system based on "combinable images" presenting a double reading level: one informative, the other more evocative, to communicate to the community the advantages can be offered by the biological agriculture at a local level in a short period of time.