The project PACKAGING IPER-SCORRETTO (HYPER-INCORRECT PACKAGING) aims to draw attention to how frequently foods are subjected to a seductive process. The propensity to seduce the consumer by means of a visual deception is then underlined provocatively, using the same techniques commonly used to attract the receiver and induce him to a forced choice, which go to extremes, creating artificial models expressing an unnatural perfection, each product move towards in the contemporary communication.
