The objective of the project "SOTTO" IL CIBO DI STRADA ("UNDER" STREET-FOOD) is to communicate the street-food of the Italian tradition, increasing its value and offering it as an alternative to the solution of the global market. Through the overlapping of expressive codes and the filtered reading of information distributed on several levels, the product identity is hidden and then unveiled, with a wrongfooting effect, only when the package is opened.
