Who knows when the courgettes get matured or when tomatoes and strawberries are available in our countryside, as they are always present in the supermarkets? Who can distinguish the seasonal products in this "global summer" created by the current large-scale retail trade? The aim of the project QUANDO MATURANO LE ZUCCHINE? (WHEN DO THE COURGETTES GET MATURED?) is to set off the local products (the so-called "zero-km products") and the seasonal products, underlining their values through a system of packages for the "IV range" products: different from those already present in the market and communicating explicitly the qualities of their content, in order to promote a more conscious choice.
