The aim of the project TRECENTO PER CENTO TRASPARENTE (THREE HUNDRED PERCENT TRASPARENT) is to awaken consumer about the misleading communication used in food packaging and to guide him towards a correct and conscious choice and purchase. The main objective is then to develop a really seductive and attractive packaging system, but without renouncing to the correctness for the consumer. Transparency is the core of the project and the added value for the product communication: the designed solution is careful to give back a truthful image of the physical characteristics and the properties of the product, but without loosing the seductive function of the package.
