"We had to try to create something relatively age and gender neutral. Some of the teas contain real flowers, but we made a concious decision not to look too femine". Tina Colwell, design director of Davies Hall With the tea divided into four "Tea gardens" (fruit and herb, aromatic, classic, and rare) and coffee segmented by strenght, a rich yet restrained color palette helps to differentiate each range - yellows and browns for classic teas, fragrance-inspired colors for aromatics. A textured, uncoated stock adds to the authentic feel of th epackaging. Heritage touches like the plaque-shaped labels balance the sophisticated, clean lines to create something that feels contemporary, yet pleasingly familiar.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
