Avoiding the worthiness of many maternity brands with the positioning "deluxe pampering for supermamas", creative director, Kathy Miller has designed a luxurious brand and packaging that feels every bit as indulgent as non-maternity skincare brands. Witty product names like boob tube keep the brand lively and fun-making it equally attractive to non-pregnant woman.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
