Les Paniers de Martin: weekly distribution of fresh and bio vegetables and legumes for the citizen from the country.The action of the ecodesign agency Fredericadet has been transversal: they designed both the graphical identity as packaging design and even thinked about distribution process and communication strategy. The result is a a sustainable basket that can be used 5 times for the transport from the producer to the final consumer and that can resist till a weight of 8 kilos. It can contain vegetables, legumes, a wine bottle or bio juices flacons as well as meat. During the transport the high part of the packaging is bended in order to better stack the packs.
Reference:
http://www.centredudesign.fr/detailprojetdesign.aspx?type=adherent&id=817
