From Hatch Design site: "To reinvigorate American Eagle Outfitters while staying true to its heritage, we put a modern twist on their retro/industrial look. Beginning with the utilitarian lay-outs of oreprinted office forms and labels, we made it looks as if AE simply imprinted the fit information on a random assortment of them. In the end, the brand's complex packaging, labeling and signage system had a surprisingly modern and human quality."
Reference:
http://www.hatchsf.com/
