Hornall Andreson Design Work created packaging for a signature beer by Widemer Brother Brewery. Referencing the roots of craft beer brewing, the design has the spontaneous feel of a homegrown brewer's simplistic ink-stamped label, resulting in a system that resonates with the target and can easily accomodate each year's new flavours.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
