"MAN ARE BECOME MULTIMODAL" explains J. Ford. "Their needs are driven by a combination of mood, circumstance and occasion. Duality lies at the hearth of male consumerism: the desire for technological advancement, tempered by a tendency toward traditional simplicity". The "intriguingly simple" design explays simple and boldy elegant typography to colwey dosage and directions with clarity and style. The use of dark brown glasses gives a professional, almost pharmaceuticals sense of reassurance, while matte paper and foil stamping balance down-to-earth values with trust and expertise.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
