From wearesuperficial website:
"The perception in the Beauty/Spa industry is that fast = cheap. So we combined an elegant visual palette with a wry and rather attitude-charged copy style. As well, the materials (such as letterhead, gift bags & boxes, and business card-holders) had to fulfill multiple purposes in order to stretch the limited production budgets & also had to be flexible to withstand the ever-changing world of fashion. Also - rather than generically labeling every beauty item, we created a story about its purpose in our audiences' life. "
