Via Communication Arts: "Document storage boxes provided an opportunity for San Francisco-based Gee + Chung Design to transform a utilitarian object into a “moving billboard” for the company. Off-Site’s descriptive name is used as an overlapping, layered graphic to create a metaphor for customers moving their documents “off-site” and when stacked forms a continuous pattern. On the lid, the logo’s circle of dimensional boxes symbolizes information storage and retrieval and on the bottom, the logo’s six-sided shape outlines the box assembly in six simple steps."
Reference:
http://www.off-siterecords.com/ , http://www.commarts.com/exhibit/off-site-records-management.html , http://www.geechungdesign.com/
