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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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Communication Elements
Use of texture and shapes
identity by abstract shapes
identity by textures and patterns
Use of colour
identity by colour
identity by system of colour
Use of illustration
identity by illustration
illustrated character
instruction through illustration
Use of photography
identity by photo
photo to describe
photo to evoke
Use of typography
identity by typography
typographical texture
Use of pictograms
identity by pictograms
instruction through pictograms
Use of structure
identity by modular structure
identity by packing process
identity by shape
Surface Effects
bubble
corrugated
debossed, embossed
die cut
fluorescent
glittered
glossy
metallescent
metallic
mirrored
opaque
pearlescent
rough
smooth
soft
textured
thermo-changeable
translucent
transparent
Languages
Contamination
unusual structural association
unusual visual association
Moods and Trends
classic
contemporary
eco-friendly
fantastic, fairy
hand-made
high-tech
historical, traditional
infographics
ironic
luxury
mass-market
medical
minimal
natural
pharmaceutical
playful
pop
romantic
transgressive
well-being
Material Category
Materials
bio plastics
cardboard and paper
fabrics
glass and ceramics
metals
other materials
plastics
polylaminated
wood
Morphology
Structure
aerosol spray can
bag
basket
blister-pack
bottle
box
brick
buckets
can and tin
cheer-pack
clamshell
cluster
cup
disc-case
drum and keg
flacon
flow-pack
folding carton
gable top
jar and pot
other shapes
pouch
sachet
shopping bag
tetra-pack
tray
tube
vial
wrapper
Structural Components
additional structural elements
dispensing systems
labels and sleeves
opening and closure systems
Product Category
Food
baby food
bakery and bread
chocolate
coffee, tea and infusions
confectionery and sweetness
dairy, eggs and cheese
delicatessen
desserts and ice-creams
finger food
fish and meat
frozen food
fruit and vegetables
other food
pasta, rice and grains
pizza
sauces and seasonings
snacks
soups and ready-meals
Beverages
alcohols and spirits
beer
coffee, tea and infusions
juices
milk
other beverages
soft drinks
sport and energy drinks
water
wine
Nonfood
books, movies and music
clothes and accessories
cosmetics, beauty and toiletries
electronics
flowergrowing and gardening
homecare products
jewels
office and stationery
other non-food products
pet care products
pharmaceuticals
tobacco and cigarettes
toys
Project typology
InterventionTypology
concept
new product
update
Artefact Typology
extra-use of packaging
range of products
single product
system of graphical components
system of structural components
Use destination
end-user packaging
industrial packaging
retail packaging
Target range
Target
adults
babies
elder people
kids
men
pets
teens
women
Transversal Themes
Accessibility
design for all
information accessibility
product accessibility
Extra-use
arts and crafts
packaging as a new medium
Information Design
information about content
information about packaging
information about use
Multisensoriality
edible packaging
sounding packaging
tactile packaging
Service
carrying system
disposable packaging
ready to use
refill system
smart packaging
unit dose packaging
Special Packaging
collector packaging
event packaging
gadget
gift packaging
limited edition packaging
toy packaging
Sustainability
biodegradability and compostability
logistic optimisation
recycled materials
reusability
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SEI WATER
SENT SOVÍ
SHARE THE SWEET
SHIRT PACKAGING
SIGG ALUMINIUM BOTTLE
SKEEM MATCHBOXES
SNEEZEPACK
SNOB DUCK
SNOWFLAKE
SPOON CONTAINER
SPOONLIDZ
SPORK
SQUEEZE ‘N’ SPREAD
SQUEEZY - 7 RECIPES FOR 7 DAYS
STACKED WINES
STAND UP!
STARHOTEL NIGHT COMFORT KIT
STICK TEA
STORA ENSO PHARMA DDS/DDSI
SUGAR
SUPERGA SHOE BOX
TABACCO
TAC CAT
TAKE-AWAY BOX
TEMAE
THE SHARING CAN
TOFU BALLOONS
TOGO BURGER
TQEST - TEA ON REQUEST
TREEPAC
TRESDON WINE CASE/RACK SYSTEM
TSURETETTE-KUN (MR. TAKEMEWITHYOU)
VERSUS WINES UNPLUGGED
VIGILANT EATS
WAITROSE READY-MEAL
WALLY'S FOOD COMPANY
WHITEWATER
YUMS SPOON
ZERO DEGREES