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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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Communication Elements
Use of texture and shapes
identity by abstract shapes
identity by textures and patterns
Use of colour
identity by colour
identity by system of colour
Use of illustration
identity by illustration
illustrated character
instruction through illustration
Use of photography
identity by photo
photo to describe
photo to evoke
Use of typography
identity by typography
typographical texture
Use of pictograms
identity by pictograms
instruction through pictograms
Use of structure
identity by modular structure
identity by packing process
identity by shape
Surface Effects
bubble
corrugated
debossed, embossed
die cut
fluorescent
glittered
glossy
metallescent
metallic
mirrored
opaque
pearlescent
rough
smooth
soft
textured
thermo-changeable
translucent
transparent
Languages
Contamination
unusual structural association
unusual visual association
Moods and Trends
classic
contemporary
eco-friendly
fantastic, fairy
hand-made
high-tech
historical, traditional
infographics
ironic
luxury
mass-market
medical
minimal
natural
pharmaceutical
playful
pop
romantic
transgressive
well-being
Material Category
Materials
bio plastics
cardboard and paper
fabrics
glass and ceramics
metals
other materials
plastics
polylaminated
wood
Morphology
Structure
aerosol spray can
bag
basket
blister-pack
bottle
box
brick
buckets
can and tin
cheer-pack
clamshell
cluster
cup
disc-case
drum and keg
flacon
flow-pack
folding carton
gable top
jar and pot
other shapes
pouch
sachet
shopping bag
tetra-pack
tray
tube
vial
wrapper
Structural Components
additional structural elements
dispensing systems
labels and sleeves
opening and closure systems
Product Category
Food
baby food
bakery and bread
chocolate
coffee, tea and infusions
confectionery and sweetness
dairy, eggs and cheese
delicatessen
desserts and ice-creams
finger food
fish and meat
frozen food
fruit and vegetables
other food
pasta, rice and grains
pizza
sauces and seasonings
snacks
soups and ready-meals
Beverages
alcohols and spirits
beer
coffee, tea and infusions
juices
milk
other beverages
soft drinks
sport and energy drinks
water
wine
Nonfood
books, movies and music
clothes and accessories
cosmetics, beauty and toiletries
electronics
flowergrowing and gardening
homecare products
jewels
office and stationery
other non-food products
pet care products
pharmaceuticals
tobacco and cigarettes
toys
Project typology
InterventionTypology
concept
new product
update
Artefact Typology
extra-use of packaging
range of products
single product
system of graphical components
system of structural components
Use destination
end-user packaging
industrial packaging
retail packaging
Target range
Target
adults
babies
elder people
kids
men
pets
teens
women
Transversal Themes
Accessibility
design for all
information accessibility
product accessibility
Extra-use
arts and crafts
packaging as a new medium
Information Design
information about content
information about packaging
information about use
Multisensoriality
edible packaging
sounding packaging
tactile packaging
Service
carrying system
disposable packaging
ready to use
refill system
smart packaging
unit dose packaging
Special Packaging
collector packaging
event packaging
gadget
gift packaging
limited edition packaging
toy packaging
Sustainability
biodegradability and compostability
logistic optimisation
recycled materials
reusability
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results for:
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GRILLI DEL MULINO BIANCO
GROUND POLLUTION
HELP REMEDIES 1.0
HELP REMEDIES 2.0
HONEST KIDS
HOOD'S CULTURED COW
IDEAPAINT KIT
IISI
IMPATTO ZERO
INFOGRAPHIC MILK CARTON
INFOPACKAGING
INFORMAZIONI PER TUTTI
INGREDIENTS INFOGRAPHIC
INNOCENT SMOOTHIES FOR KIDS
INUTILMENTE CRUDELE
JORDY PACK
JUST MARRIED
KANNISTON LEIPOMO
KARPATI NAIL CARE
KNICK KNACK
LA TAVOLA DEL BUONSENSO
LABELLING PER L'EMERGENZA
LAZARUS WINE
LES PANIERS DE MARTIN
LEVISSIMA EASYCAP
LEWHIF
LILIUM
LITTLE UNDO
MADINA INSERT-ME
MADINA PAINT BRUSH
MANGE 2
MARK AND SPENCER
McDONALD'S NEW PACKAGING
MEATY PACKAGING
MEDI FLOWER
MICHELUSSI ITALIAN GOURMET FOOD
MICROWAVE POP-UP
MILK
MILK CARTON
MILK STERILIZE
MILKIT
MINUTE MAID